How to Start Selling on Amazon Australia: A Complete Beginner’s Guide (2025 Edition)
Selling on Amazon sounds exciting, until you sit down and realise you have no idea where to begin. If you’re like many aspiring online sellers, the idea of launching your own Amazon store is appealing, but the process can quickly feel overwhelming.
The good news? You’re not alone. Thousands of new sellers have successfully launched on Amazon Australia, and so can you. Whether you’re looking for a flexible side hustle or building a long-term business, this guide will walk you through exactly how to get started, step by step.
Here’s your complete beginner roadmap to becoming an Amazon Australia seller in 2025.
Why Sell on Amazon Australia in 2025?
If you’re thinking about launching an online business, Amazon Australia is one of the easiest and most powerful places to start.
Here’s why it’s worth considering:
Your customers are already there: Millions of Australians shop on Amazon, and the platform continues to grow.
You don’t need your own website: Skip the web development headaches and start selling right on Amazon’s platform.
Shoppers trust Amazon, and your products benefit from that: When people see your product listed on Amazon, they’re already more likely to buy.
Low startup costs: You don’t need a warehouse or large team to start selling.
Fulfilment by Amazon (FBA): You can choose to let Amazon handle your storage, packing, and shipping (more details expanded in later sections).
Whether you’re launching a side hustle or building a long-term brand, Amazon gives you the tools, trust, and reach to grow without needing to start from scratch.
Where Do I Even Start? Your Beginner Roadmap
Let’s break down the key steps you need to follow to go from idea to first sale.
Step 1: Decide What to Sell
Your product is the foundation of your business. Choosing what to sell can feel like a guessing game, but it doesn’t have to be. Here’s how to do it smartly:
Use Amazon's Own Tools
Product Opportunity Explorer
Amazon offers a free tool called Product Opportunity Explorer that helps identify in-demand products with growth potential.
You'll need a Seller Central account to access it (we'll cover this in Step 2).
If you already have one, log in to explore search trends, customer needs, and sales data.
Amazon Best Sellers Page
Visit the Amazon Best Sellers page to view the top-selling items in each category. This page is updated hourly and gives insight into what’s consistently in demand.
Do Manual Research
Keyword Research
Use tools like Helium 10, Semrush or simply browse Amazon and type in keywords to see what auto-suggests.
Competitor Research
Look at top sellers in your category. What are their reviews saying? What are they doing well (or not so well)?
Product Criteria for Beginners:
Lightweight and easy to ship
Non-seasonal
Low to medium competition
Priced between $20-$50 (low-risk entry point)
Tip: Take your time here. The right product will make your next steps much easier.
Step 2: Register Your Amazon Seller Account
Now that you know what you want to sell, it's time to create your Amazon Seller account. This step can be technical and time-consuming, so let’s walk through it clearly.
1. What You’ll Need to Register
Prepare these essentials before you start:
A valid email address
Mobile phone number
Government-issued ID (e.g. passport or driver’s license)
Credit or debit card
Bank account details
ABN (optional): While not required, having an Australian Business Number is recommended for tax purposes and brand protection
2. Choose an Account Type
Amazon offers two main account types:
Individual
Best for: testing or small-scale selling
Fees: $0/month, but $0.99 per item sold
Professional
Best for: serious sellers with multiple products
Fees: $49.95/month, no per-item fee
Tip: You can start with an Individual account and upgrade later.
3. Verify Your Identity
This is a very important step when creating your first Amazon seller account. Amazon takes seller verification seriously to protect both buyers and sellers on the platform.
Upload your ID and business documents
Amazon may require:
A short verification call
Proof of address (via utility bill or mailed postcard)
Approval typically takes a few days
Download the official Amazon Identity Verification Guide (PDF) for step-by-step instructions
4. (Optional) Enrol in Brand Registry
Brand Registry is a program for sellers with a registered trademark. It gives you more control over your listings and provides advanced brand-building tools. Learn more at Amazon Brand Registry.
Benefits include:
Protection against counterfeit listings
Access to A+ content to enhance product descriptions
Powerful reporting tools to monitor brand performance
If you’re interested in applying this step, here are 3 simple steps on how to register your brand.
Setting up your Amazon seller account is often the most technical and time-consuming step. If you want help getting it done right the first time, book a free discovery call with Simple Sellers.
Step 3: Add Your First Product Listing
Once your account is live, it’s time to add your first product! This involves providing all the essential details that will appear on your Amazon listing.
Here’s what you need:
Product Identifier: GTIN, UPC, ISBN, or EAN (you can purchase these from GS1 Australia)
SKU: Your unique internal product code
Price & Quantity: Set your selling price and available stock
Shipping Details: Choose between FBM or FBA (we’ll explain these in Step 4)
Title & Description: Include keywords and clearly state what the product is
Bullet Points: Highlight 3-5 top features
Images: Use at least 500x500 px or 1000x1000 px images for zoom functionality (design tip: use Canva or photo editing apps to make them pop)
Variations: Offer sizes, colours, or bundles if relevant
Optimisation Tips
Keep titles under 200 characters
Include relevant search terms throughout your listing
Make sure your bullet points are skimmable
Use high-quality lifestyle images where possible
Your listing is your shopfront. Make it clear, informative, and appealing.
Step 4: Launch and Grow Your Store
Once your product is live, your next goal is to grow visibility, attract sales, and build customer trust.
Here’s how you can do it:
Promote Your Product
Driving traffic to your listing is key to gaining momentum. Here are a few effective strategies:
Amazon Ads: Sponsored Products ads can give your product instant visibility and help you appear in top search results
Discounts or Coupons: These help attract first-time buyers and improve conversion rates
External Promotion: Share your product on social media or with your network to get initial traffic
By promoting strategically, you improve your product ranking and boost your chances of getting organic sales.
Choose a Fulfilment Method
Getting your product listed is only half the battle, the real test comes when customers start placing orders.
To build trust and earn positive reviews, you need a reliable fulfillment system and smart inventory management. Fortunately, Amazon gives you two choices:
Fulfilled by Merchant (FBM)
You store, pack, and ship your own products
Gives you more control over logistics
Suitable for sellers with existing inventory systems or custom packaging
Fulfilment by Amazon (FBA)
Amazon stores your products and takes care of packing, shipping, and even customer service
Products become Prime-eligible, which can increase conversion rates
Ideal if you want a hands-off process and faster delivery times for customers
Learn more about how FBA works: Fulfilment by Amazon
Tip: Choose the method that works best for your capacity and growth goals.
Manage Inventory and Delivery
Whichever fulfilment method you choose, one thing remains critical: keeping your inventory in check and ensuring orders get delivered on time.
Here are a few best practices:
Track stock levels regularly to avoid running out of inventory (which can hurt your rankings)
Forecast demand using seasonal trends or early sales data
Use Amazon’s tools to monitor shipments and deliveries
Respond quickly to fulfillment issues like delays or cancellations
Communicate clearly with customers if there’s ever a disruption
Get Product Reviews (the Right Way)
Product reviews are one of the most powerful tools for building trust on Amazon. They influence buying decisions, improve your organic rankings, and help convert visitors into customers.
Here’s how to get them ethically:
Encourage feedback through post-purchase emails (just don’t offer incentives)
Provide an excellent customer experience by ensuring fast delivery, accurate listings, and great packaging. All of these increase the likelihood of a positive review.
Stay compliant! Never buy reviews or offer discounts in exchange for one. Violating Amazon’s guidelines can lead to account suspension.
Make sure you’re familiar with Amazon’s official rules by reviewing the Product Review Policy.
Keep Learning and Improving
Success on Amazon comes from testing, learning, and continuously improving your store. The more you know, the better you can sell. Good thing, Amazon offers free educational resources that are perfect for beginners:
Amazon Seller University: A collection of video tutorials that walk you through everything from account setup to advertising. Great for visual learners and first-timers.
Amazon Educational Resources: Articles and guides curated by Amazon Australia to help sellers improve their strategy, compliance, and performance.
These tools are available 24/7 and are regularly updated, so no matter where you are in your seller journey, you’ll always have support.
Set Up Your First Amazon Store with Simple Sellers
Launching your first Amazon store doesn’t have to be a solo journey. At Simple Sellers, we’ve helped hundreds of aspiring sellers move from idea to launch with confidence.
Simple Sellers is an Amazon agency founded by former Amazonians. We specialise in helping new and growing sellers succeed through guided setup, strategic support, and proven execution. With over 500 brands supported and 800+ new product launches, we understand what it takes to thrive on Amazon Australia.
You can view our client success stories and see what others are saying about us here. Whether you're just getting started or looking to take your Amazon store to the next level, we're here to support you wherever you are in your e-commerce journey.
Final Thoughts
Every successful Amazon seller started where you are: with a question and an idea. With the right steps (and the right support) you can turn that idea into a real, revenue-generating store.
Take it one step at a time, stay consistent, and don’t be afraid to ask for help when you need it.
Ready to launch your Amazon store with expert support from people who’ve actually worked inside Amazon?Book your free discovery call with Simple Sellers today or start a conversation here!
